The FIM EBK World Cup, an all-new E-bike city centre racing series, has today confirmed that sports industry expert Alexandre Molina will lead the new series as CEO.
The new series aims to be the premier global E-Bike racing series and is preparing to launch and stage inaugural races in 2023 ahead of its first full season in 2024.
Molina, who has spent three decades in Formula 1, latterly as its Director of Events, will head an experienced executive group tasked with launching the new racing series.
The FIM EBK World Cup is the first series dedicated to high-speed crit-style E-Bike racing in cities around the world.
The new series is gender inclusive and has a declared mission to use sport to champion the adoption of clean mobility solutions.
Molina will head EBK’s experienced executive team that includes Sandy Ma, who brings over a decade of experience in developing sports properties in Asia, Richard Bate who spent seven seasons leading Formula E’s safety and sustainability briefs, Mark Barfield, EBK’s Sporting Director who brings extensive experience from international cycling and triathlon and Global Host Cities Director, Judith Rowan, an event business management expert with provenance building calendars for international cycling and motorsport.
Molina said: “EBK is fascinating as it will be high-speed chess mixed with athletic prowess and it comes along at a time when the way we live and move, especially in cities, is changing beyond recognition.
“I think E-Bike racing is a sport of our time and my ambition is that it not only thrills fans, but also informs and inspires new and cleaner ways of living.
“The combination of these factors convinced me to bring my experience from Formula 1 to lead a new, breakthrough electric energy sport.
“We have much to learn, but also much to bring with this new, purposeful sport.”
The FIM EBK World Cup will commence in the summer of 2023 with a series of proof-of-concept races, ahead of a global expansion to host cities around the world for season one in 2024.
Molina confirmed that further announcements, including the unveiling of racing talent, will shortly be made by EBK.
“The EBK team have done a great job of attracting a cycling partner of global stature in BMC and securing sanctioning by FIM; now we will start adding some meat to the bones with some exciting news about cycling stars who will be joining us in the near future, as well as announcing some of the cities that will be hosting our first races.”