MEET THE TEAM
THE TEAM
Andy Moss
Founder
The founder of the FIM EBK World Cup and charismatic leader of Cube International, Andy Moss is a distinguished name in world sporting circles. With real ambition to reimagine cycle sport and change the world via the EBK and STM programme, Andy’s long-term vision is to leave a legacy of greener, cleaner and healthier cities while energising individual sustainable mobility all around the world.
Alex Molina
CEO
Sports industry expert Alexandre Molina leads the FIM EBK World Cup as CEO as it prepares to launch and stage inaugural races in 2023 ahead of its first full season in 2024. Molina previously has spent three decades in F1, latterly as the sport’s Director of Events, and heads an experienced executive group tasked with launching the new racing series.
Sandy Ma
COO
Sandy Ma brings over two decades of experience in marketing and event management for major sporting events, including the Shanghai GP and the Asia Festival of Speed. As COO, Sandy oversees the development and delivery of the FIM EBK World Cup, managing the operational team and working with all technical partners supporting the event. Sandy will also sit on the board alongside other members of the leadership team.
Judith Rowan
Host Cities
The international face of the FIM EBK World Cup, Judith Rowan is the first link between EBK and the outside world. Having helped mould the project to market-readiness, Judith leads the partnership programme with host cities and identifies their suitability to EBK. She is an empathetic diplomat and culturally in-tune, with an innate ability to engage with international counterparts.
Mark Barfield
Sporting
Mark is a former Technical Manager at UCI with 20 years’ experience working at global cycling competitions, including the Rio Olympic Games and Tour de France. Mark is responsible for the development of FIM EBK World Cup’s sporting and technical regulations, ensuring the race format is a thrilling challenge for teams. He is also working closely with bike partner BMC Switzerland on the development of the race E-Bike.
Richard Bate
HSE
Richard is as passionate about safety as he is about sport and events. He joined the FIM EBK World Cup from a background in world motorsport, where he specialised in battery technology, construction, fire and public safety. Richard is also the Vice President of IOSH and is excited to combine his passion in health, safety and sport, to deliver world class safety performance for EBK.
Dylan Moss
Sustainability
Dylan is young, passionate and part of a new generation who have a keen eye for the environment, our planet and its future. A Geography graduate, Dylan will be applying his environmental know-how to our climate conscious global E-bike World Cup and is working closely with EBK’s sustainability partners to deliver world class eco-friendly performances, concepts and ideas.
Andrew Preece
Production
Andrew is Executive Director at Sunset+Vine where the remit ranges from managing live projects like the Commonwealth Games to overseeing content and distribution strategies for events and federations. His role on the FIM EBK World Cup is to oversee Sunset+Vine’s delivery across live broadcast, international rights sales and distribution and the agency service.
THE COMPANIES
CUBE INTERNATIONAL
A global sports agency bringing unique, forward-thinking and game-changing concepts to reimagine the sports event industry, with collaboration and partnership at its heart. Cube is the central stakeholder and thought-powerhouse of the FIM EBK World Cup.
BMC
A Swiss bicycle and cycling product manufacturer that designs, builds and distributes bikes primarily for sale across the world. They are developing an advanced, high-tech, digitally-connected race bike for EBK, in conjunction with leading technology and design experts Red Bull F1 Engineering.
BLACK ENGINEERING
Milan-based Black Engineering design and deliver experiences, entertainment and events all over the world including the world-famous Maraya Concert Hall in AlUla, Saudi Arabia. Black will lead the design concept for EBK.
GIO FORMA
Gio Forma, a Milan-based award-winning studio collective comprising designers, artists and architects who have worked on meaningful exhibitions – from architecture to Operas and set design – across the globe. They will lead the production design of EBK.
Inspira Wealth
Inspira Wealth will work with Cube and EBK to provide an immersive experience using the latest, financial and fan-based digital technology to ensure spectators and fans can enjoy the series in a variety of ways.
SUNSET + VINE
Sunset + Vine is a world-leading media and television production company specializing in sport with a wide portfolio of clients, from the Commonwealth Games, World Rugby, the ICC, the World Athletics Championships, and now, EBK.